Thus exit rate indicates less engagement than the bounce rate. The Top 4 Ways to Lower. (How to find it: Audience - Overview - Bounce Rate) Bounce rate measures the percentage of people who left a website without visiting another page beyond the one they entered a site on. 1. The more your funnel is optimized, the greater the rate of conversion. Google also provides an explanation in their GA4 support pages if you wish to read more. To access the segments menu, click “Show Segments” at the top of any report, then search and select segments from the list in the left sidebar: To add a custom segment, select “Create new. Bounce rate on GA4 = 48. Visitors can bounce from your site in a number of ways. sessions in which the person left your site from the entrance page without interacting with the page). Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. It leaves almost no room for optimization — some users are not initially set up for conversion. In Google Analytics, a ‘bounce’ occurs when a visitor lands on a webpage and exits without viewing a second page on your site. , session in which the person left the property from the first page). Content Sites – 40% to 60%. So when you stop a visitor from bouncing, you can also increase your conversion rate. This is a short introduction to web analytics. Why Conversion Rate Shouldn’t Be Your #1 Goal. Many different variables determine what a “good” bounce rate is. GA4 Automigration – What you NEED to know February 28, 2023. Choose a Page with the Worst Bounce Rate to Start. A critical difference between bounce rates and exit. It can. If you don't see the button, you don't have the Editor or Administrator role. For example, if you are in the retail industry and run an eCommerce site, the range of 40 – 60% may be acceptable for you. Oli Gardner explains why conversion marketers need to understand their bounce rate. In short, it's the number of emails that weren't delivered. Segments in Omniture work much like they do in Google Analytics, and Omniture has now gained the ability to apply multiple segments. And it is that, although they are similar, they do not measure exactly the same. 1. This will help to reduce the bounce rate on content pages and increase conversions from product and services pages. For example, if a page has a bounce rate of 75%, 75% of the page's visitors left without reading other pages. For example, say you are looking at your Organic Traffic and sort by search engine. The quality of the page is low. Visitors may bounce by performing any of the following actions. The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. Blogs and. Why is the bounce rate important? A high bounce rate can. Create the Timer trigger as follows: Add a new trigger and select timer as the event type. T e = Total number of visitors to the web page. Definition: the number of sessions longer than “n” minutes divided by the total number of sessions by the user. Comparison between Google Analytics and Omniture Site . The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. * Bounce rate o Tasa de rebote: La métrica más sexy 13 junio 2010 1 comentario En un post de Avinash Kaushik se habla de la tasa de rebote como la métrica más sexy, entendiendo como más sexy que la información resultante de esta métrica desencadena varias acciones que podemos llevar a cabo para mejorar el ratio de conversión de. Things like your business type, industry, country, and the types of devices your visitors are using all influence what a good average bounce rate would be for your site. Let’s say you’re running an e-commerce website. It is one of the most common indicators of user engagement and satisfaction. (156 ÷ 80,000) x 100 = 0. A visit consisting of more than one hit (in this circumstance, an s. The bounce rate is the percentage of sessions that were not engaged. 12. To calculate your bounce rate, you divide the number of single-page sessions by the total number of sessions on your. Your email service provider will be able to give you this data under their analytics dashboard. Bounce rate = (Total number of visitors who leave after viewing only one page / Total number of visitors) x 100%. About bounce rate A bounce is a single-page session on your site. For instance, let’s say that you have 1,000 site visitors on a given day. 2009) is an access to knowledge access approach stored by an abstraction layer in multiple data sources that mediates between data sources and consumers of data. Most #websites have bounce rates somewhere between 26% and 70%. A bounce rate of 26% - 40% is considered excellent. Savvy marketers know the importance of segmentation and agree with these statistics: Segmented campaigns can lead to a 760% increase in revenue (DMA). Then you can add this metric to the pages report and switch to the trended view (you will see the same. Bounce rate refers to the percentage of users who land on a page and then leave without taking any action. Adjust how bounce rate is tracked. Here are some examples of metrics: Hit, Page view, Visit / Session, Bounce Rate, Average Page View Duration, Active Time / Engagement Time, Conversion rate, Frequency / Session per Unique, etc. Generally speaking, for any marketing effort to be successful, you should target an average email bounce rate of less than 2%. 4. In GA4, bounce rate is typically not included in default reports. 29% in financial services to 6. The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. Bounce rate measures the number of people who arrive at your website or landing page, do not take action, and then leave. As you can see, by channeling a portion of your marketing spend on the production and testing of a landing page (and subsequent optimization), you can obtain a significantly lower CPA. when it expires) on a page. Solution design document: Also known as a solution design reference, or SDR. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve. An organization spends $100,000 to drive traffic to a specific landing page (e. If you have a high bounce rate despite your marketing efforts, it may be an. Die Bounce Rate ist eine wichtige Kennzahl. Te = Total entrance visits. In the REPORT DATA section, click Metrics. Definition: Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. and give you useful channel insights. It is a simple measure of whether your content engages those who land on the page. 60% – 90% for landing pages. 54% in the communications industry. Bounce rate usually refers to the number of hard bounces per number of emails sent, and is expressed as a percentage: For example, if we sent 10,000 emails and 222 of them bounced, our bounce rate would be 222 ÷ 10,000, or 2. So, for example, if 100 visitors enter your page and 40 of them leave your. In contrast, an exit occurs any time a user clicks out of a webpage, regardless of whether it was the only page they explored on the website. If you have a high bounce rate and a high average time on page, then the user was interested in your content but only wanted to look at the one page. Landing anything under 20% is often rare, so you might want to double-check certain things if that’s what your data is saying. Making text easier to read is a matter of: The hypothesis should have a user verbiage and not a feature verbiage. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking purposes. 2023 Multichannel Marketing Survey. This means that for this campaign, you had a slightly high email bounce rate of 2. See also Single access. He came, he saw and he went somewhere else. There is nowhere but that one page for people to go. Te = Total entrance visits. Source. e. Mailchimp bounce reports. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. 75% bounce rate; There are two kinds of bounces to track: 'hard' bounces and 'soft. English: w>bounce off vt always separate to bounce something off something etw von etw abprallen lassen;. Make Text Content Easy to Read. This piece will explore bounce rate benchmarks and give you a good baseline understanding of where you may stand. warrensander. e. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. For example: Trait rule will should that bounce rate is higher than %80. Rather than they came, they puked, they left (my definition of bounce rate). This is equivalent to single page access / entry page. Recommended Content for You. In assessing whether or not you have effectively captured the interest of your customers, bounce rates and departure rates are two metrics to evaluate. In other words, it measures how many visitors leave a page without taking any further. Making this more complicated, bounce rate is now tied to a new metric in Google Analytics 4 called engagement rate. Here’s another illustration of why bounce rate can be so meaningless: If you’re a solo entrepreneur with a one-page website, you are, by definition, going to have an extremely high bounce rate – like 100%. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. The Bounce Rate Definition. Internal linking your content together is not only great for SEO, but it’s also one of the best ways to reduce bounce rate while increasing pageviews. For example, if a website receives 1000 visitors in a day, and out of these visitors, 400 visitors leave the website after viewing only one page, then the bounce rate would be: Bounce rate = (400 / 1000) x 100% = 40%. Source. Finding bounce rate in GA4 is a little tricky. Someone that bounces from your site (obviously) didn’t convert. 41% to 55% is ok. Portals (MSN, Yahoo groups etc) have much lower bounce rates in our. Use Clear CTA. High exit rates are good if the site traffic isn’t massive (and therefore a small number of people bouncing back off doesn’t really matter) and/or visitor engagement is high (meaning that there’s demand for your product/service). The visitor. According to a benchmark report by Contentsquare, the average bounce rate across industries is 47%. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. 1 Google 2 Omniture typical 25% increase in conversion 3 50% increase through testing. Point & Counterpoint: Why you should give GA4 a chance July 21, 2022. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. Share of non-organic Installs. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday, Wednesday. Under your profile, look for " Reports " under analytics. A “bounce” is when a visitor only views one page and then leaves without viewing any other pages on the website. sessions in which the person left your site from the entrance page without interacting with the page). The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). ”. A page’s bounce rate is only based on sessions that begin with that page. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other. Specifically, the bounce rate is the number of people who left your website immediately after landing on the first page divided by the number of people who visited your website at all. A visitor "bounces" away and leaves your site after only viewing a single page. Following registration, the subscriber will receive a. According to a study by Wolfgang Digital, the average bounce rate for ecommerce websites is around 45. The Bounce Rate is one of the most relevant metrics for measuring and analyzing the traffic that arrives on a website. Bounce Rate (by traffic source) Traffic source: Bounce rate: Direct: 69. You can use this metric to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. Provide Easy Navigation. Bounce rate. 2. sessions in which the person left your site from the entrance page without interacting with the page). The most common definition of conversion rate is (# conversions) / (# visitors or users). Originally written by Analytics Demystified on January 25, 2010. If a visitor reloads the page or fires link tracking calls, it still counts as a single page visit. To track the bounce rate, you’ll need a tool like Google Analytics to determine which sources of website traffic connect to which bounce rates. To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. They came, they saw. In other words, it represents the percentage of visitors who “bounce” off the website. For instance, the average bounce rate across industries is around 47 percent. According to Google Analytics documentation: “Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a. Segments. The bounce rate shows the number of bounces compared to the overall number of sessions (visits) to your site. Now, divide the number of bounced emails by the total number of emails sent, and then multiply the result by 100 to get the bounce rate percentage. 69%: Search:. However, if you plan to do a drill-down of the page-wise bounce rate, it’s ideal to check it in the behavior report. An excellent eCommerce bounce rate is an indicator that your buyer is not drawn towards the content of your website. This metric is widely used to measure the. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a meaningful way (more on site interaction and bounce rate later in the guide). Since the bounce rate is the percentage of visitors who only view one page on your site, it’s calculated by dividing the total number of single one-page visits by the total number of visitors. 2. Conversely, in some niches, it is not very uncommon to have a bounce rate as high as 80%. I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. Bounce. Technology. A bounce is a single-page session on your site. In other words, exit rate is the percentage of pageviews that. Use Bounce Rate to measure early customer consideration lifecycle keywords. Research. exit rates, they are both important KPIs for SEO. A good Bounce Rate depends on the type of website and the goals of the website. The bounce rate occurs when a user lands on a particular web page from a source and immediately leaves the website without navigating to other web pages. As a general guideline, here are some bounce rate benchmarks by industry ( provided by Custom Media Labs ): E-commerce & retail: 20-45%. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. Internal links are also beneficial since they aid Google in better understanding and ranking your website. The percentage of single-page session (i. It is one of the most common and basic metrics in reports. This means that 37% of all website visitors leave without any further. Say a visitor goes to a popular article on your Blog page. Exit Rate definition Exit rates are the percent exits from a page, regardless of whether the user viewed any other pages. A landing page’s core purpose is to direct a user toward a call to action to. Step 4: Calculate Bounce Rate. Bounce rate is the percentage of visits to your website where only 1 page was viewed. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply. you then create a segment where your 'previous page' prop/evar does. The “bounce rate” is the proportion of website visitors that leave without clicking a link, finishing a form, or making a purchase. Your visitors expect the page to load in two seconds or. t () and s. This is particularly true for new audiences that haven’t heard much from you before and/or their addresses haven’t been properly verified. Besides headings, one way to keep users on a page for longer and reduce the bounce rate is to create easy-to-read text conten t. Step 1 – Login to. Good bounce rates in e-commerce are. For non- e-commerce websites, a bounce rate is considered good if it is below 60% on average. Metrics like bounce rate can provide immense insight into your search. In other words, they land on a page and then leave. It will not count as an additional 'visit', however it will count as an additional 'hit'. Learning curve. These are business metrics that help you determine whether a website variation is more successful than the control version. Bounce rate is a direct inverse to GA4’s Engagement rate. Several factors can influence bounce rates. The definition of a “good” bounce rate based on page type and traffic source is also subjective. The best place to access the bounce. If more than 30 minutes lapse between hits, a new visit begins. The State of Digital Commerce. It uses the following steps to measure calculation: For a given hit, look at the timestamp. Define bounce off. Bounce rate adalah salah satu metrik website yang mengukur jumlah pengunjung yang meninggalkan website hanya setelah melihat satu halaman ( page ). Bounce Rate: By definition, this means the number of single-page visits by visitors of your website. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. Công thức tính tỷ lệ Bounce Rate của 1 trang web. CTR = (click/impressions)*100%. Bounce Rate = Efficiency of Content Strategy. hard bounce definition. Key Statistics . So, all in all, it depends on the specific niche you are in. Bounce rate and engagement rate. Here's how the formula looks: Email bounce rate = (number of emails bounced / number of emails delivered) x 100. It’s actually pretty simple! To calculate bounce rate, simply take the number of bounced emails, divide this number by the total number of emails sent, then multiply by 100 , Let’s say you send a total of 80,000 emails and 156 bounce back. Google Analytics and Omniture. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. Bounce rate: the number of emails that don’t get delivered; List growth rate & unsubscribe rate: the rate at which your email list is growing or shrinking;. 12 hours of activity: If a user consistently fires image requests without any 30-minute gaps for. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. It’s calculated by dividing the number of single-page sessions by total sessions. A bounce rate is the percentage of website or app visitors who view one page or one piece of content and then leave the site. How to decrease bounce rates on your blog. Here are some of the main causes of a hard bounce: Non-existent email address: The recipient may have deleted the email account or may not have provided a real email address. e. It represents the percentage of visitors who enter a website and leave it instead of continuing to view other pages within the same site. R b = T v / T e. Bounce rate. Open rate can be used as a complementary metric when A/B testing subject lines within an email campaign. e. Step 3: Click on All Pages. Working on the best ways to reach our Ecommerce KPIs by: - Analyzing features performance: Define KPI, adapt evolution strategy and give key learnings for program management. It’s all but impossible to completely eliminate bounced emails, so achieving the average bounce rate for your industry is a good result. On many occasions, the bounce rate is confused with the exit rate. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Contents. See also engaged sessions. Zudem zeigt sie dir an, wenn etwas mit deinem Tracking-Setup nicht in Ordnung ist. The average bounce rate is around 53%. For the more experienced of you, it is when. 00 Percentage of New Visitors - 00:00:00 Percentage of New Visitors - 100. Zudem zeigt sie dir an, wenn etwas mit deinem Tracking-Setup nicht in Ordnung ist. adjusted bounce is defined as 'bounces excluding the single page visits that have finished some interactions on the page'; for instance, single page visits that stay longer than 15 seconds, or trigger an ajax event; I want these visits to be excluded from bounce rate calculation. Find that page and isolate it. Click Metrics, then Add Metric, and then choose Bounce Rate. For example: Trait rule will should that bounce rate is higher than %80. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. Moreover, the average bounce rate for a B2B website is 56%, while the average bounce rate for a B2C website is 45%. Bounce Rates. To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments icon in the left. Bounce rate: Explained. t () and s. Hypotheses Definition 10. There are various definitions, but typically a user is thought to have ‘bounced’ if they only visit one webpage. The bounce rate is either the percentage of users who never went beyond a single page or spent fifteen minutes or less on the site. A/B testing is one of the most effective ways in digital marketing to optimize your website funneling. They don't click on anything else or visit a second page on. The definition of “bounce rate,” according to Google, is as follows: Bounce Rate meaning is the percentage of single-page sessions (i. Time On Page vs. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your. Improve Page Load Time. A custom event called as Adjusted Bounce (counter metric), which will fire only if anyone spends less than 20 secs on a page and if some one initiate a single page. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. It is a measure of the effectiveness of a website. Exit Rate = Success Of Content Strategy. For further insights into bounce rates by page type and industry, read our post on bounce rates. We are using Audience Manager and Omniture. Aber sie ist auch eine überbewertete und oft falsch verwendete Kennzahl. Google Analytics uses the latter as its definition for a simple reason. and keep your bounce rate low, is to take steps to ensure that. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. e. However, Google does account for outliers—if a page is expected to have a high bounce rate (such as Wikipedia articles or Quora answers, where readers grab their information and leave), the metric is less relevant in ranking. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. Usually, this means they return to the SERP. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. A visit ends when they meet any of the following criteria: 30 minutes of inactivity: Almost all sessions end in this manner. That last line deserves a little more attention: triggering a single request to the Analytics server. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. To view bounce rate in GA4 reports: From the left menu, select Reports . Pages / Visit - 1 Average Visit Duration - 1. To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind: For all pageviews to the page, Exit Rate is the percentage that were the last in the session. In the past I have shed light on how you can create Bounce Rates for campaign elements, visitor types, etc. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. A bounce rate of 26% - 40% is considered excellent. Optimized Landing Pages Lift the Lid on Conversion Potential. Though as you know Omniture can compute. 1. Internal linking is the process of. Research. If your numbers are totally off (such as a bounce rate of 88%), try comparing buyers to non-buyers on your site. Learning about the differences between bounce rate vs. Omniture does not have the metric Bounce Rate in the set of metrics that it provides by default in the application. In some niches, the bounce rate can go as low as 35 - 40%. Every digital analytics platform and product analytics solution has some form of built-in bounce rate metric, but how a single-page visit is defined differs across sites, companies, and. Definition: Email Bounce Rate. Shopify analytics provides custom reports for e. . Quick definition. Both page view and link tracking hits count. Soft bounce email definition. In general terms – the higher the bounce rate, the worse your email marketing list. It is a percentage of total visits. This layer uses an ontology to provide a uniform conceptual scheme that defines the problem domain of the underlying. Bounce rate is a negative for most websites (points out that the landing page isn’t relevant to your visitors); Exit rate can be either positive or negative (people may be driven to an online user publication to read a specific article, they find the page they need, read the article, and then they leave. Bounce rate. Generally, “leave immediately” in the above definition means without going to any other page. 025 x 100 = 2. This is why bounce rate’s sister metric, dwell time, is so important. The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking the “back button to go back to their previous search results or may close the browser window altogether. For example, if you sent 1,000 emails and 100 emails bounced back, your bounce rate would be (100/1000)*100 = 10%. Bounce Rate: the percentage of single-engagement sessions (entrances) Exit Rate: the percentage of exits on a page (pageviews) Hence, a bounce occurs whenever a person enters the page and then exits without visiting another page on the website or interacting with any of the page’s contents (e. There is an individual bounce rate per individual page, and there is also an overall bounce rate that. Ditto for the keyword report. ga:bounceRate. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Monitor delivery by watching response rates, email opens and bounce rates. Often use double opt-in forms when collecting subscribers. In Google Analytics, a ‘bounce’ occurs when a visitor lands on a webpage and exits without viewing a second page on your site. The engagement rate is the percentage of engaged sessions on your website or mobile app. 1 Answer. 00%. The meaning of BOUNCE is beat, bump. As a rule of thumb, a #bouncerate in the. To understand why most visitors leave your web pages, you need to dive deeper into what’s happening on your web pages and know your visitors’ behaviors. Bounce rate measures the number of people who arrive at your website or landing page, do not take action, and then leave. Using Site Search data in GA4 August 10, 2022. #Shoppers #Users buying #Orders Rates, eg. That means this is a. Definition. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. Lead Generation – 30% to 50%. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). Bounce Rate. 80% of all internet users own a smartphone. Business-to-business (B2B) websites have average bounce rates between 25 and 55 percent. Each time a person spends more than the set time on your website, their engagement score will increase. , PPC, SEO). To find the bounce reports, head over to the campaign reports page. The benchmark for bounces is less than 2%. “I came, I puked, I left. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Exit Rate. Web analytics goals need to be gauged by metrics because metrics can change goals to some specific numbers so that people can understand whether the. Definition of Bounce Rate. Select the report you want to customize. A soft bounce email is an email that failed to deliver due to a short-term issue. Bounce Rate. Bounce rate is the percentage of the total page views of a given webpage where the visitor directly lands on (or enters the website through the said page) but does. BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online. A high email bounce rate can damage the reputation of your email sending account. Blog Pages – 70% to 90%. tl () call) are not counted as a Bounce. Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers. The normal bounce rate ranges from 26% to 70%, with 40% to 40%. Key takeaways: A website’s bounce rate is generally calculated by dividing single-page visits by total visits. In GA4, the bounce rate metric is a percentage of sessions that were not engaged sessions. If you only have a. Tweets by @kristaseiden. As per definition, Bounce rate is the percentage of all visitors who opens your website and leave your site without navigating other pages in the same website. Let’s make bounce rate’s definition a little more simple. A high bounce rate indicates visitors are not engaging with the content or finding what they were looking for, causing them to. The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. But having a 50% bounce rate isn't necessarily a bad thing. Bounce. Many people confuse dwell time’s meaning with bounce rate and time on page. Go to Behaviour -> All Pages to see the bounce rate for individual pages on your store. Magnificent User Experience Stats. But it shouldn’t be your #1 goal. A soft bounce is a temporary bounce. Google’s definition of bounce rate, as seen in Google Analytics, is the percentage of visitors to your site that are only a single pageview.